Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing

A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In fashion industry, been spotlighted as an environmentally friendly approach products. The purpose of this study was investigate consumers’ value risk perceptions, product attitudes, behavior intentions toward consumption. Specifically, focuses on three types products from textile waste: reused clothing, upcycled recycled clothing. moderating role individualism also explored. Survey data 850 consumers in their 20s 30s Korea were collected test our hypotheses. results showed influence emotional greatest, while economic performance did not affect attitudes. effect found paths between perception dimension attitudes intention. These findings can help retailers marketers create more tailored retailing promotional strategies.